I still expect Transformers to ramp up its business over the Fourth of July weekend and fight back a fairly strong challenge from Ice Age: Dawn of the Dinosaurs. On Wednesday, the animated threequel topped Transformers on its opening day, but Revenge of the Fallen trailed by only a couple million bucks on its seventh day.

The trend reversed on Thursday, and this is exactly why I don't see Ice Age taking the weekend. It was a close call - $11.5 million for fighting robots to $11.1 million for animated extinct species - but the Saturday Fourth of July hurts a ...

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